Starbucks, that sales & marketing icon from my former home town, has decided to drop their hot breakfast sandwiches. The reason? The cooking smells take away from the smell of their core business: COFFEE!!
Even Starbucks got distracted.
The New England Patriots (18-1) were famous for the saying above their doors to the stadium. Every player apparently touched the saying on the way to the field. The saying wasn't very cerebral. Not subtle. Not even Lombardi-esque and quotable.
Just vital.
"Do your job."
The Pats were 11.5 point favorites against a NY Giants team that was a wild card entry, never played a playofff game at home, and was always rated the underdog in four playoff games.
The Pats didn't do their job.
The Giants turned up ready to do their job.
Guess that's why they play the game.
On paper, the better team was NE. (They may have read too many papers.)
The Giants practiced, prepared and prevailed.
I see some parallels.
Our business is similar.
On paper, every loan is well secured. Every development is a hit. Every sales team is stellar.
Come game time, many fail.
When the store opens, the consumer receives mixed messages.
Curious.
HARD
2 comments:
So true!
I agree. I watched the SUPER Bowl. I saw plenty of
double-tall
non-fat
extra hot
(no equal)
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