Greetings friends.
As we head into the New Year (this week in the west, and in a month in China) we will need to be on top of the latest economic trends, the most recent building materials and the most current demographics.
Since the markets in the US, Canada, and China have different dynamics, the one thing we share with each other is a common lexicon.
But it, too, is evolving.
Attached are some important new words and their definitions that should help us all stay at the leading edge of the business.
Please let me know if they are useful to you. I welcome your feedback.
Happy New Year and (an early) Gung Hay Fat Choi. 恭喜發財
Excerpts From The 2009
HARDintelligence.com
Dictionary Of Homebuilding*
DesigNerds…the backroom of every outstanding marketing and advertising firm;
Doo diligence…the real value of much market research into the acquisition of new sites; (“More doo, less diligence” was the operating principal of many builders.);
“E”-conomical…using the Internet to convince prospects that our homes are much less costly to operate;
Blame duck president…the previous boss, upon whom ALL the world’s problems, from faulty floor plans, to missed markets to scurvy to global warming, are heaped; need NOT be limited to an actual company president;
Guess parking…where condo visitors’ cars are supposed to be…at least 1000 yards away. From anything;
Hind-lick maneuver…the technique for breathing new life into a promotion opportunity for a junior staff member; must include a promotion-decider who does not recognize brown noses; promotion is never based on merit;
Humilitarian aid…the housing assistance that is only available if Eyewitness News is on scene and is able to embarrass and insult the recipient in an attempt to ingratiate with the donor;
Innocent bystandard…the nosy, noisy, neighborhood busybody who just watched that someone ELSE got a concession that he was told NO ONE EVER gets;
Kopa-skeptic…“It’s NOT OK, no matter how nicely you say it.”
Masquerading permit…ability of earthmovers to convert Mt. Everest to Topeka KS…by obtaining approval under a “clearing & grubbing” approval;
Math-alogical liar…the person who provides typical calculations of useable square footage, energy savings and value appreciation; Seldom in writing, never accurate.
Office Admonish-straighter… the assistant to the president who thinks that his / her job is to berate anyone else on the team. And thus destroy the team the president is trying to build.
Public Fallations Campaign…disseminating inaccurate information…many elevations, most renderings, every photo, and all driving directions that show proximity to anything important;
Small Flames Court… the forum where disgruntled owners typically add value to their claims by disclosing that the builder has 27 parking tickets and that there have been 42 flat tires in the new community, thanks to the orchestrated campaign to drop nails where the Plaintiff’s blind, crippled grandmother is guaranteed to drive. (Blind people don’t drive? Then explain Braille keys at drive-through ATM’s.)
Status-tician…that buyer who wants to know the profession / vocation makeup of the community and what kinds of cars they drive before he will buy.
Taint by numbers…step by step use of work product from mathological liar. (qv.)
Truth decay…the tendency by some buyers to forget all the warranty documents, discussions, and disclosures as time passes. Filling in by remembering “promises” of a new amalgam that includes coverage of the classic ’66 Mercury in the garage, burned out light bulbs, dirty air filters, and anything caused by the canines in the household;
Water cheat-ment system…poor quality plan for managing downstream flow, catchment, biofiltration, etc. Presented as if a benefit to unsophisticated buyers.
As we head into the New Year (this week in the west, and in a month in China) we will need to be on top of the latest economic trends, the most recent building materials and the most current demographics.
Since the markets in the US, Canada, and China have different dynamics, the one thing we share with each other is a common lexicon.
But it, too, is evolving.
Attached are some important new words and their definitions that should help us all stay at the leading edge of the business.
Please let me know if they are useful to you. I welcome your feedback.
Happy New Year and (an early) Gung Hay Fat Choi. 恭喜發財
Excerpts From The 2009
HARDintelligence.com
Dictionary Of Homebuilding*
DesigNerds…the backroom of every outstanding marketing and advertising firm;
Doo diligence…the real value of much market research into the acquisition of new sites; (“More doo, less diligence” was the operating principal of many builders.);
“E”-conomical…using the Internet to convince prospects that our homes are much less costly to operate;
Blame duck president…the previous boss, upon whom ALL the world’s problems, from faulty floor plans, to missed markets to scurvy to global warming, are heaped; need NOT be limited to an actual company president;
Guess parking…where condo visitors’ cars are supposed to be…at least 1000 yards away. From anything;
Hind-lick maneuver…the technique for breathing new life into a promotion opportunity for a junior staff member; must include a promotion-decider who does not recognize brown noses; promotion is never based on merit;
Humilitarian aid…the housing assistance that is only available if Eyewitness News is on scene and is able to embarrass and insult the recipient in an attempt to ingratiate with the donor;
Innocent bystandard…the nosy, noisy, neighborhood busybody who just watched that someone ELSE got a concession that he was told NO ONE EVER gets;
Kopa-skeptic…“It’s NOT OK, no matter how nicely you say it.”
Masquerading permit…ability of earthmovers to convert Mt. Everest to Topeka KS…by obtaining approval under a “clearing & grubbing” approval;
Math-alogical liar…the person who provides typical calculations of useable square footage, energy savings and value appreciation; Seldom in writing, never accurate.
Office Admonish-straighter… the assistant to the president who thinks that his / her job is to berate anyone else on the team. And thus destroy the team the president is trying to build.
Public Fallations Campaign…disseminating inaccurate information…many elevations, most renderings, every photo, and all driving directions that show proximity to anything important;
Small Flames Court… the forum where disgruntled owners typically add value to their claims by disclosing that the builder has 27 parking tickets and that there have been 42 flat tires in the new community, thanks to the orchestrated campaign to drop nails where the Plaintiff’s blind, crippled grandmother is guaranteed to drive. (Blind people don’t drive? Then explain Braille keys at drive-through ATM’s.)
Status-tician…that buyer who wants to know the profession / vocation makeup of the community and what kinds of cars they drive before he will buy.
Taint by numbers…step by step use of work product from mathological liar. (qv.)
Truth decay…the tendency by some buyers to forget all the warranty documents, discussions, and disclosures as time passes. Filling in by remembering “promises” of a new amalgam that includes coverage of the classic ’66 Mercury in the garage, burned out light bulbs, dirty air filters, and anything caused by the canines in the household;
Water cheat-ment system…poor quality plan for managing downstream flow, catchment, biofiltration, etc. Presented as if a benefit to unsophisticated buyers.
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