On January 17, I mentioned the Hyundai Assurance Program, and how the idea might be useful for homebuilders.
Please go to : http://www.ocbj.com/enews_article.asp?aID=2656445.8460757.1740492.4580308.267124.342&cID=Z&page=1
Thank you to Orange County Business Journal.
When other auto manufacturers' sales are still falling, Hyundai's sales increased.
Maybe it's coincidental.
Maybe NOT!!
Hyundai took the risk out of the buying decision for many of its prospects.
They sold more vehicles.
Maybe it's coincidental.
Maybe NOT!!
They rolled out the program in December. Sales increased in January.
(And these sales were obviously BEFORE their Super Bowl commercials':
"Hyundai...like Sunday.")
Maybe it's coincidental.
Maybe NOT!!

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